Posts in BUSINESS
A&T Talks :: Defining Your Brand As An Independent Creative

In this A&T Talks episode, California-based games researcher and artist Rosey D'Angelo joins us to talk about the process of defining your brand as an independent creative. She pulls from her work as a User Experience Researcher to help creatives understand how to best reach their ideal clients.

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A&T Talks :: Top 10 Tips to Successfully Launch a Creative Agency

In this A&T Talks episode, award-winning creative director, designer, and agency veteran Michael Janda joins us to talk about the top ten tips to successfully launch a creative agency. He's spent years as an agency owner providing design and development services for clients including Disney, Google, and Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands.

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A&T Talks :: How to Price Photo Projects At Every Career Level

In this A&T Talks episode, New York-based fashion photographer, educator and entrepreneur Justin Bridges joins us to talk about how to price photo projects as an amateur, semi-pro, and professional photographer. From his experiences working with clients such as Giorgio Armani, Saks Fifth Avenue, and GQ, he offers a detailed insight into pricing strategies.

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A&T Talks :: How to Win Clients and Customers

In this A&T Talks episode, New York-based filmmaker and educator Jason Guzman joins us to talk about inbound marketing and how to win clients and customers using a variety of marketing strategies. His media production company Flywheel Film is deploying their full range video production services to help businesses better tell visually compelling stories.

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A&T Talks :: Routes to Becoming An Entrepreneur — #1

In this A&T Talks episode, New York-based designer and printmaker James Alcorn joins us to talk about one of many unexpected routes to becoming an entrepreneur. His interests and experiences as a filmmaker, animator, marketer, and self-taught printmaker led him to opening and starting up his screen-printing and letterpress printing business Old Town Press.

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A&T Talks :: Becoming an Interior Designer

In this A&T Talks episode, interior designer and Design Director at Pembrooke & Ives Stephanie Schabot joins us to share some insights on the journey to becoming an interior designer. When she is not attending to client work, she is serving on the thesis panel at the New York School of Interior Design and mentoring students studying interior design.

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A&T Talks :: How to Build A Clientele From Zero

In this A&T Talks episode, photographer, educator, entrepreneur, and all around creative Justin Bridges joins us to help navigate how to build a clientele and get a business off the ground. His clients include Saks Fifth Avenue, Barney's NY, Amazon, Giorgio Armani and more. He's a Skillshare educator currently developing an all-intensive educational platform for creative professionals hyper-focused on delivering accessible information in the intersection of wealth, work, and wellbeing--sign up for that!

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A&T Talks :: How To: Pricing & Contracts

In this A&T Talks episode, we conclude our conversation with photojournalist and documentary producer Spike Johnson. To hear more about how to become a well-rounded freelance photographer, be sure to listen to the previous two episodes. In this episode, Spike offer some insights on different methods of pricing your work, he gives an overview of things to look for when handling contracts, and he shares the raw purpose behind his work that might help you define yours.

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A&T Talks :: How to Pitch & Sell A Photo Story

In this A&T Talks episode, we continue our conversation with photojournalist and documentary producer Spike Johnson. This is the second installation of the 3-part series on how to become a well-rounded freelance photographer. In this episode, Spike breaks down how photographers can find media contacts, how to write and formulate a winning pitch to editors, and finally how to sell your work. The key lesson: Pitching is based on the principle of supply & demand: If you have something that photo editors want, they'll read your pitch.

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A&T Talks :: Getting Access As A Photographer

In this A&T Talks episode, we're featuring our conversation with photojournalist and documentary producer Spike Johnson. It's the first of a 3-part series on how to become a well-rounded freelancer. In this first episode, Spike talks about how photographers, documentary writers, and videographers can get access to stories worth telling and sharing with the rest of the world. The key lesson: gaining access is difficult... FIND A WAY!

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A&T Talks :: How to Generate Income As A Creative

In this A&T Talks episode, we chat with type and graphic designer Viktor Baltus. His work at Type Design Class is helping creatives become better designers one lesson at a time. We discuss, briefly, his pillar system or Roman Temple of generating income as a creative. It's a simple useful guide that will instantly shift how you operate your business as a freelancer and entrepreneur.

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A&T Talks :: Grow Your Creative Practice by Mastering Marketing

In this A&T Talks episode, we chat with marketer and Swipe Files founder Corey Haines. In his role as a consultant, he has worked with dozens of startups on marketing and growth. Today, he's here to help you grow in your practice as an artist and/or creative. In the episode, he shares how he got into marketing and offers tangible advice on how to get comfortable with marketing, building an audience, and selling your work.

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19. Reinventing Yourself (Part 2) :: Thierry Augustin

Thierry Augustin is an E-Commerce email strategist and the founder of Sent, a digital marketing agency helping leading fashion and beauty brands keep more customers by implementing impactful email and SMS marketing strategies. In this follow-up episode, we hone in on the ever-important work of shifting our mindset from a limited and pessimistic one to an abundant and optimistic one. We explore the cascading impact such a shift is capable of having on the rest of our lives.

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19. Reinventing Yourself (Part 1) :: Thierry Augustin

Thierry Augustin is an E-Commerce email strategist and the founder of Sent, a digital marketing agency helping leading fashion and beauty brands keep more customers by implementing impactful email and SMS marketing strategies. In this two-part episode, we talk about what it's like to have the courage to reinvent oneself, the importance of self-education and apprenticeships, taking ownership and creating the life we want for ourselves, how to transform an idea into a business, and finally, we address the ongoing and ever-important work of shifting mindset.

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A&T Talks :: Reimagining Education

In this A&T Talks episode, we chat with Chris Do, Emmy award-winning designer, director, and CEO & founder of The Futur, an online education platform with the mission of teaching 1-billion people how to make a living doing what they love. Chris has been thinking about reimagining education since his early years of teaching at ArtCenter College of Design and Otis College of Art and Design in California. His work at the helm of his startup The Futur is making learning accessible, exhilarating, inclusive, innovative, and most importantly, radically transformative. To better understand his vision for how education could be fully supported in the digital age, we discuss the challenges that come with upending outdated systems, how to revolutionize education via tech & social media, and how to shift priority towards students and teachers, and away from bureaucracy. You can find Chris on Instagram, and The Futur on all online platforms (starting here).

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